Department of Food, Civil Supplies and Consumer Affairs and Agartala Municipal Council organized the program. “We are being cheated because we are unaware of our rights. State government has planned to introduce a helpline for the consumers”, Saha added. “We are very much concerned about present trends in market. Only awareness can protect the interest of the consumer”, the Minister claimed. He asked the Department for making consumers aware of their rights. Saha had an appeal to the traders. “You should take the responsibility to protect the rights of the consumer”, the Minister reiterated.

The awareness program aims to make people aware of the need to cross check the maximum retail price inscribed on the packed commodities and the amount charged by the traders. The Consumer Protection Act was enacted in 1986 with the objective of providing better protection of consumer’s interest. Effective safeguards are provided to the consumer, against various types of exploitations and unfair dealings, relying mainly on compensatory rather than a disciplinary or preventive approach under the Act. It applies to all goods and services unless specifically exempted, which covers the private, public and cooperative sectors. It also provides speedy and inexpensive adjudication. The significance of purchasing Agmark and ISI certified products, hall mark certified gold were also conveyed to the attendees. Among others, former Judge of state Consumer Court AB Paul, AMC chairperson Dr Prafullajit Sinha, AMC vice chairperson Samar Chakraborty, TSPCB chairman Prof Mihir Deb, Subrata Paul and Food Director Debasish Basu were also present.